Thuy Le

Brand Partnership Deck

From Makeup To Motherhood,
and Everything In Between

With 14 years in the beauty industry and a loyal community of 3.6M+ across my platforms, I've grown from a makeup artist to one of the UK's top creators and social media experts.

Partnered with global brands like Fenty Beauty, NYX Cosmetics, Morphe, and TirTir to deliver content that drives both engagement and sales to audiences worldwide.

Now stepping into motherhood, I'm expanding into family and lifestyle content — creating fresh, authentic opportunities for brand partnerships and collaborations.

Previously collaborated with

Lancôme NYX Cosmetics SKIN1004 Medicube Origins L'Oréal Paris Morphe Maybelline Dermalogica

1.9M

Instagram

Verified

1.2M

TikTok

32.9M lifetime likes

479K

YouTube

58.7M lifetime views

14.5K

Newsletter

High-intent subscribers

4×

Industry save rate

7,017 saves — one post

3.5M

Top video — 6 days

15.1K shares · all-time record

1.9M Instagram followers✦ 1.2M TikTok followers✦ 479K YouTube subscribers✦ 14.5K newsletter subscribers✦ Verified across all platforms✦ 3.5M views in 6 days✦ 15,100 shares — all-time record✦ 58.7M YouTube lifetime views✦ 32.9M TikTok lifetime likes✦ 14 years in the beauty industry✦ Former professional MUA✦ 4× industry save rate✦ 1.9M Instagram followers✦ 1.2M TikTok followers✦ 479K YouTube subscribers✦ 14.5K newsletter subscribers✦ Verified across all platforms✦ 3.5M views in 6 days✦ 15,100 shares — all-time record✦ 58.7M YouTube lifetime views✦ 32.9M TikTok lifetime likes✦ 14 years in the beauty industry✦ Former professional MUA✦ 4× industry save rate✦

Why her audience converts

4×

Save rate vs industry

Saves mean purchase intent. Her audience bookmarks to buy. Four times the industry benchmark — brands benefit directly.

15.1K

Shares — single post

All-time share record. Shares are earned amplification. Her audience puts their own reputation behind her content.

7,017

Saves — single post

One motherhood TikTok. Brands in baby, nursing, and lifestyle have a direct line to an audience actively shopping.

3.5M

Views in 6 days

3× her follower count in under a week. Organic reach that extends far beyond existing followers into new audiences.

Partnership Spotlight

SKIN1004 × Thuy Le

A single paid integration became one of SKIN1004's highest-performing creator ads in their UK campaign — 3.5M views in under a week, with organic reach extending well beyond Thuy's existing audience into new skincare shoppers.

3.5M

Views

<7

Days

Paid

Partnership

Top performing content TikTok & Instagram · click any video to view

TikTok

Retinol changed my skin

Skincare mistakes

Mum life · 15.1K shares

Instagram

628K

Top Instagram Reel

58.7M

YouTube lifetime views

32.9M

TikTok lifetime likes

14.5K

Newsletter subscribers

Verified

All three platforms

What a partnership looks like

Dedicated TikTok

Standalone 60–90s video where your brand is the sole focus. Full creative integration with Thuy's style and voice.

Instagram Reel

Dedicated Reel with full production, caption, and hashtag strategy. Reaching 1.9M followers + organic discovery.

Stories Package

3–5 story frames with product demo, link sticker, and swipe-up. High-intent traffic direct to your site or product page.

YouTube Integration

60s+ brand placement inside a long-form YouTube video. Reaches 479K subscribers with high watch time and purchase intent.

Multi-platform campaign packages available · Usage rights and exclusivity negotiable · All content delivered within agreed timelines

Audience

Top Countries

🇺🇸 United States22.7%

🇮🇳 India7.6%

🇬🇧 United Kingdom5.8%

🇧🇷 Brazil5.6%

🇲🇽 Mexico4.5%

US + UK + Canada + Australia = 30%+ combined English-speaking tier-1 market.

Gender

Female93.5%

Male6.5%

Age Range — Instagram Followers

0.7%

13–17

19.2%

18–24

51.5%

25–34

21.1%

35–44

5.4%

45–54

1.4%

55–64

0.8%

65+

72.6% aged 25–44 — the primary purchase-decision demographic for beauty, family, and lifestyle brands.

Ready to partner

Let's create something
your audience can't ignore.

Thuy works with a select number of brand partners each quarter. If you're interested in a collaboration, reach out directly.

thuy@xthuyleofficial.com

@xthuyle · London, UK · Verified across Instagram, TikTok & YouTube

Skincare that converts.

From retinol tutorials to professional-grade routines and real clinic experiences, Thuy's skincare content consistently out-performs benchmarks. Her 14-year MUA background brings credibility that drives saves, shares, and purchase decisions — and she goes further than most, flying to Korea for treatments and documenting every step.

6.7M

Top skincare post

2M

Dr Althea organic

1.9M

Origins paid ad

1.6M

Medicube paid ad

1.3M

Korea treatments vlog

Brand work

Medicube✦ SKIN1004✦ Origins✦ Dermalogica✦ Beauty of Joseon✦ YesStyle✦ Anua✦ Axis-Y✦ Mixsoon✦ Haru Haru✦ Ole Henriksen✦ Glow Recipe✦ Garnier✦ Medicube✦ SKIN1004✦ Origins✦ Dermalogica✦ Beauty of Joseon✦ YesStyle✦ Anua✦ Axis-Y✦ Mixsoon✦ Haru Haru✦ Ole Henriksen✦ Glow Recipe✦ Garnier✦

Brand partnerships & organic features

✦ Paid Partnerships

Medicube1.6M viewsPaid Ad

Origins1.9M viewsPaid Ad

SKIN10043.5M viewsPaid Ad

Pestlo222K viewsPaid Ad

✦ Organic Features

La Roche-Posay2.4M viewsOrganic

CeraVe2.4M viewsOrganic

Dr Althea2M viewsOrganic

Ole Henriksen4.3M viewsOrganic

ELEMIS4.3M viewsOrganic

COSRX UK4.3M viewsOrganic

Bring Green509K viewsOrganic

Biodance577K viewsOrganic

Fenty Skin2.4M viewsOrganic

Estée Lauder2.4M viewsOrganic

✦ Paid Ad Performance Confirmed #ad disclosures

SKIN1004 × Boots

TikTok

1.2M followers

Retinol changed my skin

Instagram

1.9M followers

✦ Experience content

In-Clinic & Treatment Content

Thuy doesn't just review products — she documents professional skin treatments from London clinics to Korean dermatology studios. Brands with clinic partnerships, treatment-led campaigns, or experiential activations have a unique route in here. Her audience follows every step of the journey and trusts the results.

Flew to Korea for skin treatments

Dermalogica treatment

Hair thinning treatment

YouTube

479K subscribers

I spent all my money on Korean Beauty & Skincare...I have zero regrets 🇰🇷

YouTube · Feb 2025

HOW I TRANSFORMED MY SKIN WITH KOREAN BEAUTY SKINCARE! Updated Routine | #kbeauty

YouTube · Dec 2023

Ready to partner

Your next campaign starts with a conversation.

thuy@xthuyleofficial.com @xthuyle · London, UK · Verified across Instagram, TikTok & YouTube

Makeup that makes brands memorable.

From ASMR tutorials watched 6.8 million times to a Lancôme paid ad hitting 4.3M views, Thuy's 14-year MUA background elevates every brand placement. Her audience doesn't just watch — they recreate, share, and buy.

6.8M

Top makeup video

4.3M

Lancôme paid ad

1.6M

NYX paid ad

1.3M

NYX organic

Brand work

YSL Beauty✦ Sephora✦ NYX Cosmetics✦ Lancôme✦ Maybelline✦ TirTir✦ NARS Cosmetics✦ LookFantastic✦ Fenty Beauty✦ Charlotte Tilbury✦ Elf Cosmetics✦ Rimmel✦ YSL Beauty✦ Sephora✦ NYX Cosmetics✦ Lancôme✦ Maybelline✦ TirTir✦ NARS Cosmetics✦ LookFantastic✦ Fenty Beauty✦ Charlotte Tilbury✦ Elf Cosmetics✦ Rimmel✦

Brand partnerships & organic features

✦ Paid Partnerships

Lancôme4.3M viewsPaid Ad

NYX Cosmetics1.6M viewsPaid Ad

NYX Cosmetics347K viewsPaid Ad

✦ Gifted / PR

L'Oréal Paris1.7M viewsGifted

✦ Organic Features

Charlotte Tilbury1.8M viewsOrganic

MAC Cosmetics1.5M viewsOrganic

NARS1.4M viewsOrganic

Fenty Beauty1.1M viewsOrganic

Huda BeautyOrganicOrganic

IT Cosmetics1.4M viewsOrganic

✦ Paid Ad Performance Confirmed #ad disclosures

TikTok

1.2M followers

Instagram

1.9M followers

YouTube

479K subscribers

Testing FULL FACE VIRAL ELF Drugstore Dupes | Save your money!

YouTube · Apr 2025

TRYING A FULL FACE OF SHEIN MAKEUP DUPES! 😱

YouTube · Nov 2024

Ready to partner

Your next campaign starts with a conversation.

thuy@xthuyleofficial.com @xthuyle · London, UK · Verified across Instagram, TikTok & YouTube

Motherhood content that moves people.

Raw, honest, and deeply relatable — Thuy's motherhood content has broken records. A single postpartum TikTok earned 4.2M views, 15,100 shares, and 7,017 saves. Brands in baby, nursing, and family have a direct line to an audience actively shopping and sharing.

4.2M

Mum life video

15.1K

All-time shares

7,017

Saves — one post

Brand work

Love To Dream✦ Snuz✦ Tommee Tippee✦ Nanit✦ Natural Baby Shower✦ Cybex✦ Iltutto✦ Peachies Nappies✦ Maxi Cosi✦ Owlet✦ Joolz✦ Lola&Lykke✦ Love To Dream✦ Snuz✦ Tommee Tippee✦ Nanit✦ Natural Baby Shower✦ Cybex✦ Iltutto✦ Peachies Nappies✦ Maxi Cosi✦ Owlet✦ Joolz✦ Lola&Lykke✦

Brand partnerships & organic features

✦ Paid Partnerships

Lola&Lykke214K · 3,469 savesPaid Ad

Joolz138K · 978 sharesPaid Ad

✦ Organic Features

Tommee Tippee1.2M viewsOrganic

Nala's Baby55K viewsOrganic

Lansinoh UK40K viewsOrganic

SKIMS30.9K viewsOrganic

✦ Paid Partnership Performance 3,469 + 2,054 saves combined

Lola&Lykke · 3,469 saves

Joolz Aer 2 · 978 shares

Mum life · 16.6K shares

TikTok

1.2M followers

Mum life · 15.1K shares

Body after C-section

DIY pregnancy photoshoot

Instagram

1.9M followers

YouTube

479K subscribers

Day in the Life as a New Mum

4th Trimester — What No One Tells You

Breastfeeding — Our Honest Experience

Ready to partner

Your next campaign starts with a conversation.

thuy@xthuyleofficial.com @xthuyle · London, UK · Verified across Instagram, TikTok & YouTube

Life curated, globally.

From viral DIY home transformations to luxury travel across Japan, Korea, Santorini, China, and Taiwan — Thuy's lifestyle and travel content blends aspiration with accessibility. Her audience trusts her recommendations for everything from interiors and home products to hotels, airlines, and travel essentials.

4.6M

DIY home video

915K

Japan travel

728K

Santorini travel

172K

Lifestyle content

Travel

Japan · Santorini · Korea · China · Taiwan · and beyond

TikTok

1.2M followers

YouTube

479K subscribers

China Vlog — Shopping & Life in Shanghai

Taiwan Travel Vlog

Lifestyle

Interiors · DIY home · Beauty room · Daily life

TikTok

1.2M followers

DIY panel walls

Master bedroom DIY

Beauty room DIY revamp

Instagram

1.9M followers

YouTube

479K subscribers

My Beauty Room Tour — Dream Studio Reveal

Master Bedroom Makeover

Ready to partner

Your next campaign starts with a conversation.

thuy@xthuyleofficial.com @xthuyle · London, UK · Verified across Instagram, TikTok & YouTube

Finance content that earns trust.

Thuy's finance series — from saving a £120K house deposit before 30 to viral Monzo content at 2.3M views — performs far beyond her niche average. Her audience skews women 25–34 who are actively building wealth. Brands in fintech, banking, insurance, and savings have a rare authentic route in.

2.3M

Monzo content

342K

JISA · 4,683 saves

233K

Viral finance video

94.8K

Finance & relationships

Content themes — brand-ready categories

Home Buying Series Series

Couple Finances 94.8K views Series

Saving Strategies 28.4K views Series

Monzo & Banking 2.3M views Series

Business & Entrepreneurship 20.7K views Series

Money in Your 20s 16.9K views Series

Finance & fintech sponsorship available — contact to discuss.

✦ Top Performing Finance Content fintech · insurance · savings · banking

Maison's JISA · 4,683 saves

17 years & money lessons

TikTok

1.2M followers

17 years & money lessons

Finances & relationships

Saved £120K deposit

Instagram

1.9M followers

YouTube

479K subscribers

Money Lessons I Wish I Knew Earlier

Building a Business as a Creator

Ready to partner

Your next campaign starts with a conversation.

thuy@xthuyleofficial.com @xthuyle · London, UK · Verified across Instagram, TikTok & YouTube